Client
- Specsavers
Date
- 2017-2021
Our Services
- Content update for website
- Brand specific video content
- Custom designed Wordpress pages
- Wordpress maintenance
- Use of Wordpress plugins
The mission
Brandhub is a WordPress site with customised pages designed to reflect all the brands sold at Specsavrers. It is a library of information on each of those brands. It’s a resource for stores to learn about each brand and better understand the frame range, the brand history, the target audience and much more brand-related information.
Each page has to reflect the essence of the brand identity, aesthetic and style. Displaying the information in a creative and visually stimulating way is made easy through the use of WordPress plugins, page layouts and use of different media..
Building the concept
When building each brand’s customised page, there is a lot to consider. The images, videos, page layouts and animated gifs need to represent and reflect the brand vibe and aesthetic.
The videos I create for some of these brands compile bites of footage overlayed with audio/voice-overs from different interviews. I then combined them with images to create a brand showreel that comes together to represent the true brand flavour while being informative and even educational.
Each image is carefully chosen to tell a story about the brand so that team members can recommend the right brand to their customers and get them excited and informed about their new designer frames.
