Client
- Specsavers
Date
- August 2018
Service
- Storyboard
- Adobe Character Animatior
- Illustrations
- Voiceover
- Music and Sound Effects
- Motion Graphics Animation
Note: This video has been modified for legal and security reasons.
The mission
When the busy season is upon retail stores staff members need to find a way to destress and not get overwhelmed, run down or burnt out. This video encourages team members to practice a few different methods of self-care brought to them by the learning mascot.
Building the concept
The character in this video is showcased in multiple learning items. She is illustrated and then rigged up on Adobe Character Animator. The voice-over is lip-synced by the character and the movements mimic me, when I blink, she blinks, and she mirrors all of my movements through the computer camera lens. The dialogue comes to life in the background in a simple yet colourful way through the illustrations.