Tritium Charging

Website and Brand Refresh

Website link
Client
  • Tritium Charging
Date
  • August 2025
Service
  • Wordpress Contant Management Site
  • Sales Force Intergration
  • Hosting support and set-up
  • Responsive template
  • SEO Managment
  • Brand Refresh

The mission

Tritium Charging was bought by Exicom, seeking a complete brand refresh and up-to-date website to reflect their growth and new face in the EV charging world. A modern, fresh look that showcases their cutting-edge products and remakes them for other industries, such as fleet and retail.

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Building the concept

Inspired by Tritium’s values around sustainability and service, refreshing the brand aesthetic and bringing it down to earth. Tritium is well known for its blue, ‘techy” colour and style. Without losing the blue altogether, brightening up the primary colour palette and introducing a secondary colour palette of green shades to harmonise the cool tones with warmth.

Modernising the layout of the site to be simple, clean, and and clare. Subtle animation and interactive elements to give it a dynamic flair. Most importantly, integrating it with the Sales Force and SEO to generate leads and more sales.

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