Client
- Gregor Bush Strength & Conditioning Coach
Date
- January - March 2020
Service
- Wordpress Contant Management Site
- Single page scroll site
- Hosting suport and set-up
- Responsive template
- Logo Design and Development
- Business Card
The mission
Gregor came to me in need of a fully branded business package, which included a Logo Design Business Card design and website. He is a Strength & Conditioning Coach and wanted a Logo that reflected what he does. The Website had to be a point of contact and for clients to get more information on what he does, when he does it and where.
Building the concept
The concept behind the logo design is straightforward. Gregor wanted the logo to represent strength and conditioning. I created multiple designs for him to choose from and developed them further leading to the final result of the ‘running man’ highlighting his muscle definition and representing athleticism.
The bold, black and white colour contrast and the solid, structured layout has a strong masculine simplicity, appealing to his target audience, the ‘Gym Junkie’.
